Main Responsibilities
The Business Analyst's role is to use the information received from other departments to gather information about the company's needs. They translate these needs into concrete technical solutions and make budget forecasts. Before setting up each project, the Business Analyst draws up specifications. They use this tool to describe all the company's needs and make them visible to everyone.
Business Analysts are responsible for analysing their company's commercial results, in relation to the products/services marketed. They work with the product managers in the Sales department to define the key performance indicators (KPIs). These key indicators are used to measure the success/follow-up/fulfilment of sales targets. They also use the various databases at their disposal: business performance calculations / sales studies by customer, by product, by region, by sales representative, by sales channel / order volumes, etc.
In order to monitor results, the Business Analyst implements monitoring and forecasting tools. In particular, they design sales performance monitoring tables, reporting tools and prepare activity reports for sales management, general management and distributors.
Business Analysts keep a close eye on competitors' practices and monitor their performance. They carry out market research to find out how the company is positioned and identify problems. They also use quantitative and/or qualitative surveys on consumer trends and practices to gain a better understanding of customer expectations.
Based on these results, the Business Analyst draws up recommendations for the company's marketing and operational strategy (pricing policies, salaries, sales strategies, customer loyalty, lead nurturing operations) or for the sales department (optimisation of processes and points of sale, sales targets).