Role overview
The main task of a Community Manager is to bring Internet users together via social media or websites. Their main role is to develop an online community in order to enhance the image of a brand or company on the Web.
Social network management is a young profession in the digital sector that has seen strong growth in recent years. The success of a Community Manager's work requires a number of specific skills and professional aptitudes. They are required to carry out a range of tasks with a view to raising a company's profile and inspiring the members of a community.
A Web Community Manager uses various digital marketing tools to manage the content to be published. They are also responsible for organising and monitoring actions carried out through online communities.
The duties of a Web Community Manager vary according to the conditions in which they work. When working in a company, they are responsible for presenting a brand on different social networks. They are responsible for managing the editorial content and the management of each community.
If they work for a digital communications agency, they may support the Web Project Manager. They lead communities on social media while ensuring the technical coordination of a digital platform.
Like other jobs in the digital sector, the Community Manager profession can evolve rapidly. They can become content managers, web project managers or traffic managers. In order to apply for a senior position, you will need to take a specialised training course online or at a public school.