Role Overview
A Digital Communications Manager is responsible for organising the marketing strategies to be implemented on the Internet. Internally, they are responsible for managing the content of their company's blog and for external communication by administering a brand's website. They create professional accounts on social networks to promote offers.
The main role of a Web Communications Officer is to enhance the company's image. He or she implements a digital communications strategy in line with the requirements of the project leader or manager. Their job also involves proposing a budget for new projects to management.
The digital communications sector has seen strong growth in recent years. However, to take up a job offer in this sector, you need the right training.
To become a good Web Communications Manager, it is essential to master the various digital tools. The job also requires in-depth knowledge of writing relevant content, coding, community management and graphic design.
Website management is also an essential skill for such a position. The professional must be able to handle referencing and affiliation in order to conduct effective marketing campaigns.