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JOB DESCRIPTION

Marketing Director

Role overview

The Marketing Director occupies a key position within the organisation. He or she is a highly qualified professional responsible for planning the company's marketing strategy.

The Marketing Director determines what offers need to be made to meet customer needs, as well as the sales objectives for the company's products and/or services. To do this, he or she analyses trends, potential needs, opportunities and threats in the market using a range of studies.

The Marketing Director works closely with all the divisions around him. He or she works closely with the sales teams (sales, products) and other departments within the company, such as Communications, Finance and Human Resources. They have a privileged link with general management and often sit on the Management Committee or CODIR. They are therefore responsible for making strategic decisions and implementing marketing plans and actions, always with the support of the various teams they manage.

In a way, the Marketing Director is the guarantor of the company's image and represents it to its commercial partners. It's a highly responsible job, where the unexpected is part of the daily routine. But it's also a great way to challenge yourself and express your creativity.

I am applying for the position of Marketing Director
I'm recruiting a Marketing Director

 

Alternative Job Titles

  • Brand Manager
  • Senior Marketing Manager
  • Marketing Project Manager
  • Communications Director
  • Sales Director
  • Senior Product Manager

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Missions principales

Main Responsibilities

As mentioned above, his main task is to define the marketing and sales strategy, ensuring that it is consistent with the company's vision and overall policy. To do this, he relies on the support of his marketing team.

The Marketing Director closely monitors the development of the company's new products and/or services, ensuring that they meet consumer expectations as closely as possible. He/She is responsible for the various stages of the marketing mix: from conception, known as "operational marketing", to distribution, known as "strategic marketing". To this end, they draw up a strategic marketing plan in which they determine the sales strategy, including the choice of price, the way in which the product and/or service is promoted and the communication campaigns (advertising, events, public relations). The Marketing Director leads the design and implementation of product and/or service launch plans, ensuring that they are innovative, to maximise sales and improve the company's visibility. He or she analyses trends and regularly monitors marketing to come up with original and creative ideas.

Throughout product development, they work hard, with the support of the technical teams, to find the best compromises between budgetary or quality constraints and consumer demands. The Marketing Director is constantly negotiating with commercial partners to ensure that expenditure is in line with the company's budget.

Competencies & Skills

 

  • Technical skills: first and foremost, the Marketing Director has a thorough knowledge of the market and is always interested in its development. They have an excellent command of marketing tools (research, analysis, advertising campaign techniques), as well as digital tools and the various social media.
  • Communication: Marketing Directors have excellent interpersonal skills, and are good at working in a team, interacting with different parts of the company and negotiating with commercial partners. They have impeccable written and spoken communication skills, which are essential, especially when it comes to digital communication. Finally, they are fluent in English and a second foreign language.
  • Management: Marketing Directors are excellent leaders, and management is at the heart of their job. They manage, supervise and support their teams on a day-to-day basis as they carry out their tasks and develop their skills.
  • He/She also has project management skills and knowledge of budgeting and financial management.
Missions principales

Education & Training

  • Associate Degree in International Business or Trade
  • Associate Degree in Sales, Marketing, or Customer Relationship Management
  • Bachelor’s Degree in Business Administration or Management
  • Bachelor in Marketing/Digital Marketing
  • Professional Bachelor’s Degree in E-commerce, Digital Marketing, or Sales Engineering
  • MBA (Master of Business Administration)

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Morgan Philips Group, a public limited company under Luxembourg law with its registered office at 74, avenue de la Faïencerie, L-1510 Luxembourg, registered with the Luxembourg Trade and Companies Register under number B 177 178.

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