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JOB DESCRIPTION

Growth Hacker

Role Overview

The position of Growth Hacker is a recent development in the world of digital marketing. It involves a specialist responsible for optimising a company's growth by using innovative and creative techniques to acquire customers.

The role of the Growth Hacker is to find effective ways of increasing the company's growth by working across digital channels such as the web, social networks, search engines, mobile applications and so on. The Growth Hacker works closely with the marketing and technical teams to design and implement growth strategies. The Growth Hacker must have excellent communication skills, be able to work in a team and lead projects.

This exciting and constantly evolving profession is in high demand on the job market, which translates into competitive salaries.

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Alternative Job Titles

  • Digital Growth Expert
  • Growth Marketer
  • Director/Head of Acquisition
  • Web Product Manager
  • Web Director

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Missions principales

Main Responsibilities

The work of a Growth Hacker involves various tasks related to the development and implementation of a digital marketing strategy designed to stimulate business growth. The techniques used to identify opportunities for customer acquisition and retention include Search Engine Optimisation (SEO), Search Engine Advertising (SEA) and e-mailing, among others.

The Growth Hacker is also responsible for analysing the company's data after defining the key performance indicators (KPIs). This person assesses the impact of their digital marketing campaigns on the company's growth and adjusts the strategy accordingly. They also carry out A/B tests to improve conversion rates on the company's website and manage digital marketing projects, coordinating the teams to achieve the objectives set.

Competencies

 

  • Mastery of data analysis tools (Google Analytics, Mixpanel, etc.): the Growth Hacker uses these tools to measure and optimise the impact of his actions on the company's growth.
  • Knowledge of Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) techniques: enables the Growth Hacker to optimise the company's visibility on search engines and generate qualified traffic.
  • Mastery of online advertising techniques (Facebook Ads, Google AdWords, LinkedIn Ads, etc.): using these techniques, the Growth Hacker effectively targets his audience and optimises advertising campaigns to maximise return on investment.
  • Ability to design and implement A/B tests: enables the Growth Hacker to test different variants of a web page, email or advertisement with a view to identifying the one that converts best.
  • Knowledge of marketing automation tools (HubSpot, Marketo, etc.): this enables the Growth Hacker to automate marketing campaigns, save time and personalise the user experience.
  • Knowledge of project management tools (Asana, Trello, etc.): helps the Growth Hacker coordinate the team and projects in real time, track the progress of tasks and ensure that growth targets are met on time.
  • Master copywriting techniques to write effective content.
Missions principales

Education & Training

  • Bachelor or Master in Marketing, E-commerce, IT or Statistics is sufficient.
  • Google Analytics, Google AdWords, HubSpot Inbound Marketing or Facebook Blueprint certification is a plus.
  • Bachelor's degree or Master's degree

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