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JOB DESCRIPTION

Head of Digital

Role Overview

The position of Head of Digital is often attached to general management or to the marketing and communication department. This job is found in all sectors of activity: construction and public works, health, the automotive industry, tourism, banking and insurance, distribution and energy. The salary of a manager specialising in digital strategy varies according to the number of years' experience, seniority, structure and size of the company.

The Head of Digital is a cross-functional role within the company, they are responsible for devising a digital strategy to facilitate the company's digital transformation, covering both marketing and communications. He or she defines the actions and tools needed to implement this strategy and makes adjustments where necessary. As digitisation affects all departments (Human Resources, Information Systems, Marketing, etc.), they must cooperate with all entities to ensure overall organisational performance.

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Alternative Job Titles

  • Digital Marketing Manager
  • Digital Transition Director
  • Director of Digital Transformation
  • Director of Digital Strategy
  • Digital Director

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Missions principales

Main Responsibilities

The Head of Digital has a wide range of tasks, starting with the development and implementation of a global digital action plan. To do this, they work closely with senior management and the IT Department. They may implement mobile applications, IT solutions and so on.

The Head of Digital rolls out projects internally to the various departments: HR, marketing and communications. He or she is required to work with and train project managers and their teams.

In addition, the Head of Digital creates precise models for measuring performance and a tailor-made execution plan. He or she is also responsible for defining the budget and allocating it in such a way as to achieve the objectives set.

The job of Head of Digital requires regular monitoring of the digital field and the company's business sector. This job also includes team management tasks, as this manager is in charge of both marketing and technical teams. The Head of Digital may report to UI designers, developers or analyst-programmers.

Competencies

 

  • Strategic skills: the Head of Digital must have a good understanding of sociological, technological and commercial changes. This enables them to implement the right strategies
  • Excellent knowledge of data management: when data is managed and exploited effectively, it becomes a wealth of knowledge for business intelligence.
  • Excellent knowledge of business and project management: the work of this manager has a direct impact on the company's business model and commercial activity. He or she must successfully complete the digital transformation by prioritising actions, coordinating contacts and optimising the impact of each project.
  • Technical skills focused on IT and NICT: the Head of Digital must be proficient in IT tools and new technologies (IT, web solutions, cloud, data, etc.).
  • Excellent marketing skills: this is useful in that the issues facing the Head of Digital concern all the company's levers, especially those that are digital. These include web to store, employer branding and social media.
Missions principales

Education & Training

  • Master in Marketing - specialising in Web Marketing,
  • Master from an Engineering school - specialising in Big Data, Data analysis, Marketing or Web marketing,
  • Master in management - specialising in Big Data, Data analysis, Marketing or Web marketing.

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