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JOB DESCRIPTION

Marketing Manager

Role overview

The Marketing Manager, a key position in the digital marketing and communications landscape, plays a crucial role in a company. This marketing professional liaises between the various departments, ensures day-to-day operational efficiency and guarantees the implementation of operational marketing strategies and specific actions.

The Marketing Manager is the project manager who coordinates several marketing missions and actions. He or she is responsible for developing and implementing the company's marketing strategy, in collaboration with the Marketing Director.

This Marketing Manager position requires a solid marketing background, with skills in marketing communications, a good knowledge of digital marketing, and proven experience in monitoring performance and implementing operational marketing actions.

 

Alternative Job Titles

  • Digital Marketing Manager
  • Head of Sales Promotion
  • Communications & Marketing Manager
  • Marketing Representative
  • Marketing Project Manager

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Missions principales

Main Responsibilities

The Marketing Manager's main task is to understand and anticipate the company's needs in terms of marketing strategy. As part of their job as Marketing Manager, they are responsible for assessing the potential impact of new campaigns and strategies before they are implemented.

As a project manager, you coordinate several teams and report to management on the progress of marketing projects. They are also responsible for maintaining the consistency of the company's operational marketing activities.

Competencies & Skills

 

  • Marketing expertise: proven experience in managing the company's marketing missions is essential for the post of marketing manager.
  • Communications expertise: strong communications skills, including digital marketing, are crucial for this role, including planning marketing campaigns, managing marketing budgets, monitoring performance and analysing impact.
  • Knowledge of the market: in-depth knowledge of the market, the competition and consumer behaviour is essential for marketing managers.
  • Ability to analyse and solve problems: the ability to identify problems, analyse their causes, develop effective solutions and implement them is an essential asset for this position.
Missions principales

Education & Training

  • Marketing training
  • Professional Degree in Marketing
  • Master in Marketing and Sales
  • MBA

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