Role overview
The role of a Product Manager in the pharmaceutical industry is to manage the life cycle of commercial offers. They regularly evaluate all the products and services to be offered on the market. To do this, they carry out and coordinate market research to ensure that the overall sales strategy is consistent. This constant monitoring of market developments is an effective way of proposing attractive offers.
Its aim is to meet customers' needs and find ways of improving its offerings to stand out from the competition. Its targets are professional prescribers, including vets, parapharmacies, pharmacies and doctors.
A Product Manager works with the medical information, sales and production teams. He or she supports them from the design stage of a project through to the launch of a range on the market. They report to their marketing department and to the range manager. They are responsible for operational marketing. They are responsible for promoting products to different target groups and also for establishing product design methods.
Mastery of several digital marketing techniques and tools is essential for this position. The Product Manager in the pharmaceutical industry is responsible for devising a media plan. They are also responsible for drawing up a marketing plan for each new product proposal. To enter this job in the pharmaceutical industry, it is advisable to follow a sandwich course in biomedical engineering.