Main Responsibilities
The SEO/SEA Manager is responsible for managing strategies aimed at referencing the website. They closely monitor the performance of campaigns using analysis tools. They evaluate the results obtained and identify areas for improvement. They also develop strategies to improve the project's performance. This may include keyword research, content optimisation and advertising bid management.
The SEO/SEA Manager is also responsible for managing the company's advertising campaigns on platforms such as Google Ads. This task involves creating, planning and optimising ads in line with the company's objectives. They also monitor the SEO activities of the competition. The aim is to understand market developments and identify opportunities to improve the company's search engine positioning.
This manager works closely with the digital marketing teams, web developers and content specialists. They ensure that SEO strategies are aligned with the company's ambitions and that they are implemented effectively.