Main Responsibilities
The main role of the Social Media Manager is to develop the digital image of the company, brand, product and/or service for which they work. They define the communication strategy to be adopted with the support of the Marketing Department. Their main tasks are as follows:
The Social Media Manager has to devise and develop a global strategy for marketing activities on the web and social networks, based on the company's objectives, customers' needs and market trends. He or she is responsible for creating content for the various social media platforms, such as texts, images, videos and infographics. They must ensure the quality of the content in order to engage customers and build brand awareness.
Their role is to work with the Community Managers to plan the publication of content on the various social media platforms in line with the established calendars and schedules. They must also use planning tools to schedule publications in advance.
The Social Media Manager must measure and analyse the performance of publications to determine the successes and failures of the strategy. They must also use key performance indicators (KPIs) to adjust the strategy and improve results.
In collaboration with the Community Managers, they must also manage the brand's community on social networks, responding to comments, private messages and questions from customers. They must also ensure the quality of the relationship with customers, in order to strengthen their loyalty to the brand.
The Social Media Manager is responsible for managing advertising campaigns on social networks, using targeting and segmentation tools to achieve the company's marketing objectives. They must also analyse the results of advertising campaigns in order to adjust the strategy and optimise performance.
In short, the Social Media Manager needs to develop and execute a social media marketing strategy to raise brand awareness, engage customers and achieve business objectives.