Video has officially taken over the internet. Nowadays, more online video content is uploaded every 30 days than all the major U.S. television networks have produced in the last 30 years – and over 1 billion hours of video content is consumed on YouTube each day.

With the ability to communicate key messages quickly and at scale, it’s no surprise that video is now being incorporated into the hiring process, with video CVs and job descriptions rapidly growing in popularity.

If you’re currently looking for a new job, here’s some of the many reasons why video should play a crucial role in your job search:

Find out if you really want the job.

A growing number of organisations are choosing to upload video job descriptions to advertise new vacancies. These shorty and snappy videos are a powerful way to attract job seekers, as they capture the main selling points of a role in a matter of seconds.

As a job seeker, this approach works in your favour. It saves you from having to sift through lengthy job descriptions to determine whether or not you want to apply for a role.

Get to know the company better.

One of the most daunting aspects of a job interview is the uncertainty of it all. What do their offices look like? Will the interviewer be friendly? How should I dress for the interview?

While video job descriptions might be short, they give away some crucial details about your potential employer, from their company culture through to their dress code – as well as a brief introduction to the person who will be interviewing you.

Showcase your skills and experience.

When it comes to attracting the attention of potential employers, a video CV is your chance to impress them from the get-go.

A written CV allows you to detail all your skills and experience, but a video CV is your opportunity to really showcase your most desirable skills in an efficient and highly effective manner. 

Demonstrate your soft skills.

While your technical capabilities and formal qualifications will always be relevant, softer skills like communication, professionalism and charisma are all crucial characteristics in a high-performing employee.

Just by creating a video CV, you’re automatically demonstrating these soft skills, as well as highlighting your presentation skills and personality.

Open yourself up to more opportunities.

By uploading your video CV to sites like Fyte, or simply by sharing it on social channels like LinkedIn or YouTube, you’re getting your personal brand out there and creating the opportunity for interested employers to get in touch.

Find out how to create an effective video CV here.